Privacy Policy

1. Introduction

At Trringme, your trust matters to us. This Privacy Policy explains what personal information we collect, why we collect it, how we protect it, and the choices you have.

In this policy, "Trringme", "we", "us" and "our" refer to Trring Me, with its office at Office 2504, Zone D, Aspect Tower, Business Bay, Dubai, UAE, PO Box 185640.

This policy applies to:

• our website at trringme.com and its sub-pages;
• the Trringme platform at login.trringme.com, including the WhatsApp Business API, chatbot, broadcasting, shared team inbox, notifications and in-built CRM features (together, the "Services");
• demo bookings, free trials, sales conversations, events and other ways you interact with us.

By using our website or Services, you acknowledge that you have read this Privacy Policy. If you do not agree with it, please do not use the website or Services.

2. Information We Collect

We collect only what we need to run, secure and improve our Services.

Information you give us

• Contact and enquiry details: name, business email, phone or WhatsApp number, company name, job title, country and your message when you fill in a contact, demo or "Test Our Service" form.
• Account details: login credentials, user roles, team member names and business profile information when you or your organisation create a Trringme account.
• Billing details: billing name, address, tax registration number and payment records. Card payments are processed by our payment partners; we do not store full card numbers.
• Communications: emails, WhatsApp chats, support tickets, call notes and feedback you share with us.
• Recruitment details: CVs and information you submit through our Careers page.

Information collected automatically

• Device and usage data: IP address, browser type, device type, operating system, pages visited, referring URLs, time spent and clicks.
• Platform logs: login times, feature usage, API calls, delivery reports and error logs.
• Cookies and similar technologies: see Section 7.

Information from third parties

• Meta (WhatsApp) account and verification status needed to connect the WhatsApp Business API.
• Data from tools you choose to integrate, such as Shopify, WooCommerce, BigCommerce, HubSpot, Salesforce, Pipedrive, Zendesk or Zapier.
• Scheduling tools (e.g. Calendly) when you book a demo, and analytics or advertising partners.

3. How We Use Your Information

We use personal information only for clear, legitimate purposes:

We do not sell your personal information. We do not use the content of your customers' messages for our own marketing.

4. Data Our Customers Process on Trringme

Businesses use Trringme to message their own customers. When they do, they upload or collect contact lists, phone numbers, chat histories, order details, labels and other end-customer data ("Customer Data").

• Our customers are the controllers of Customer Data. They decide what data is collected, who is messaged and why.
• Trringme acts as a processor (service provider). We process Customer Data only to provide the Services and on our customers' documented instructions, under our Terms of Service and any Data Processing Agreement.
• Customers are responsible for having a lawful basis and any required opt-in consent before messaging their end customers, and for following WhatsApp Business and Commerce Policies.
• End customers who want to access, correct or delete their data, or stop receiving messages, should contact the business that messaged them. We will support that business in responding.
• Where our customers operate in regulated sectors such as fintech, healthcare, online-gaming or age-restricted goods, they are responsible for meeting the licensing, age-verification and sector rules that apply to them.

5. How We Share Information

We share personal information only when needed, and only with parties bound by confidentiality and data protection obligations:

• Meta Platforms (WhatsApp): messages sent through the WhatsApp Business API pass through Meta's infrastructure and are subject to WhatsApp's Business Policy and Privacy Policy.
• Other channel providers: SMS, email, voice or social messaging providers you choose to use through our omnichannel platform.
• Integration partners: third-party apps you connect (e.g. CRMs, e-commerce stores, helpdesks). Their own privacy policies govern how they handle data.
• Service providers: cloud hosting, data storage, payment processing, analytics, email delivery, customer support and scheduling tools that help us run our business.
• Partners and resellers: where you signed up through an authorised Trringme partner, to the extent needed to serve your account.
• Group companies: our affiliates, for the purposes described in this policy.
• Legal and safety: courts, regulators or law enforcement where required by law, or to protect our rights, users or the public.
• Business transfers: a buyer or successor in a merger, acquisition or sale of assets, subject to this policy.

We never sell or rent personal information to third parties for their own marketing.

6. International Data Transfers

Trringme serves businesses in 12+ countries, so your information may be stored or processed outside your country, including in the UAE, India, the EU or the United States. When we transfer data across borders, we use appropriate safeguards such as contractual clauses and trusted providers, as required by applicable law.

7. Cookies and Tracking Technologies

We use cookies and similar tools to keep our website working, remember your preferences, understand traffic and measure our marketing.

• Essential cookies: needed for login, security and core site functions.
• Analytics cookies: help us understand how visitors use the site (e.g. Google Analytics).
• Marketing cookies: help us show relevant ads and measure campaigns (e.g. Meta Pixel, Google Ads, LinkedIn Insight Tag).

You can control or delete cookies in your browser settings. Blocking some cookies may affect how the website works.

8. Data Retention

We keep personal information only as long as needed for the purposes in this policy:

• Account and Customer Data: for the life of your account, then deleted or anonymised within 30 days of closure, unless you ask for earlier deletion or export.
• Billing records: as long as tax and accounting laws require.
• Marketing and enquiry data: until you unsubscribe or ask us to delete it.
• Job applications: up to 12 months, unless you agree to a longer period.

9. How We Protect Your Information

We use technical and organisational safeguards appropriate to the risk, including encryption in transit (HTTPS/TLS), role-based access controls, restricted staff access, secure hosting, monitoring and regular reviews. No system is completely secure, so we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you and the relevant authorities as required by law.

You are responsible for keeping your account credentials confidential and for managing your team's access rights.

10. Your Rights and Choices

Depending on where you live, including under the UAE Personal Data Protection Law, India's Digital Personal Data Protection Act, 2023, Saudi Arabia's PDPL and the EU/UK GDPR, you may have the right to:

• access the personal information we hold about you;
• correct inaccurate or incomplete information;
• delete your information, subject to legal exceptions;
• object to or restrict certain processing;
• receive your data in a portable format;
• withdraw consent at any time, without affecting earlier processing;
• nominate a person to exercise your rights (where the law allows);
• complain to your local data protection authority.

To exercise any of these rights, email info@trringme.com. We may need to verify your identity, and we will respond within the time the law requires.

11. Marketing Communications

You can opt out of our marketing emails anytime using the "unsubscribe" link, or by replying "STOP" to our WhatsApp or SMS messages. We will still send essential service messages, such as billing and security notices.

12. Children's Privacy

Our Services are designed for businesses and are not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.

13. Third-Party Links

Our website may link to third-party sites, such as Calendly, WhatsApp, Facebook, LinkedIn and Instagram. We are not responsible for their privacy practices, so please review their policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date, and notify you of material changes by email or through the platform.

15. Contact Us

If you have questions about this policy or how we handle your information, we're here to help.